Madrid, November 26, 2020. Ebro Foods has joined the Waste Warrior Brands, an initiative promoted and coordinated by Too Good To Go, the app dedicated to the fight against food waste, which brings together major brands from different sectors such as food or hospitality, among others, to address the problem of food waste.
Too Good To Go launched this initiative last September and the starting point for becoming a Waste Warrior brand is a statement entitled ‘For a planet without food waste’ signed by Blanca Hernández on behalf of Ebro, President of the Ebro Foods Foundation.
The participation of Ebro Foods in the Waste Warrior Brands Community is part of the action plan that the Group develops within the framework of its “Residuo 0” objective, which range from donations to food banks to the reuse of surpluses and awareness society on the negative impacts generated by food waste.
In this context, Ebro will work together with Too Good To Go in the development of different external and internal actions and initiatives to avoid food waste, as well as in the co-creation of campaigns and actions to sensitize society and its own employees around the problem.
In the words of Blanca Hernández, President of the Ebro Foods Foundation, “for our company, as a food company, the fight against food waste is inherent to our social and environmental commitment and is one of the pillars of action of our Global Plan of Sustainability “RUMBO A 2030″. Waste is not only an ethical problem, but it has a clear impact on global warming, being responsible for 8% of global greenhouse gas emissions. Too Good To Go has an important knowledge of the problem, the tools and a magnificent creativity to find solutions; and we both have a global presence, which will allow us to replicate campaigns in different countries through our different brands, thus obtaining greater diffusion and a greater positive impact.”
On the other hand, Madalena Rugeroni, director of Too Good To Go in Spain and Portugal, highlights that “ending food waste is everyone’s responsibility and therefore creating alliances between actors is key to tackling the problem, because by joining forces we can drive change. For this reason, we are very proud that Ebro Foods joins our ‘Waste Warrior Brands’ initiative, sharing our mission and demonstrating its commitment and involvement to make the food system more sustainable, efficient and responsible and help us raise awareness to move towards that figure. magic of zero waste. “
All the information on the initiative and the adhered brands is available on the web: www.marcaswastewarrior.es