Our strategy aims to be a mayor player on the rice, fresh pasta, premium dry pasta, healthy grains markets, and in other cross categories within the ‘convenience’ segment.
- 1 Achieve a global position in a highly inter-related world, being open to the incorporation of related products, such as value added legumes and noodles.
- 2 Reaffirm ourself as a benchmark business group in our different areas of activity.
- 3 Lead innovation in the geographical areas in which we operate.
- 4 And position ourself as a sound, innovating, responsible company, committed to social well-being, environmental balance and economic progress.