Madrid, 15 September 2005. The Ebro Puleva Group, through its subsidiary S&B Herba Foods Ltd., has purchased the Tarantella brand in the U.K.
Founded in 1892, Tarantella started out as a high-quality brand of tinned tomato products. Its business was initially concentrated in the Midlands, Leicester, Nottingham and Derbyshire, although it now sells nationwide through most of the supermarket chains, wholesalers, independent groups and cooperatives. The brand is on the distribution lists of Asda / Wal-Mart, Morrison¿s, Safeway, Costco, The Co-op, Budgens, Booths and Broker.
The line of products sold under the Tarantella brand includes tomatoes and by-products as well as several kinds of pulses. Practically all their products are organic foods. In the wake of the boom in this type of food products, designed both to benefit consumers¿ health and preserve the balance of the environment in which they are grown, Tarantella sales have grown by more than 50% in recent years. It is expected to reach a turnover of ¿2.044 million in 2005.
This operation is in keeping with the Ebro Puleva strategy of growing and expanding on international markets, especially in Europe, through the purchase and management of its own brands.
S&B Herba Foods Ltd. (www.sbhf.com) is a subsidiary of Ebro Puleva engaged in the marketing and distribution of own and house rice brands, selling large volumes of rice and rice flour in the U.K. Another part of its business is focused on fruit and nuts.