Within its commitment to sustainability, and more specifically the search for sustainable alternatives for its flexible packaging, the Ebro Group has formally joined CEFLEX (https://ceflex.eu/), a European consortium of companies, associations and organisations representing the entire value chain of flexible packaging and collaborating to enhance the performance of flexible packaging in the circular economy in Europe by designing innovative solutions.
Sustainability and circular economy
The CEFLEX Vision is that by 2020 there will be a comprehensive sustainability and circular economy roadmap for flexible packaging in Europe, including widely recognised design guidelines and a robust approach to measure, demonstrate and communicate the significant value flexible packaging adds to the circular economy. In addition, by 2025 there will be an established collection, sorting and reprocessing infrastructure/economy across Europe, based on end-of-life technologies and processes which deliver the best economic, technical and environmental outcome for a circular economy.
The vision and commitment of EBRO FOODS is that by 2030, 100% of its packaging will be recyclable or reusable. Alliances with all the other entities in the value chain are essential to be able to reach that target. As Silvio Boschi, EMEA Corporate Procurements Manager of the Ebro Group, says, “The Ebro Group has joined CEFLEX in pursuance of its ambition and desire to coordinate and guide the efforts of our operations towards a correct interpretation of packaging, investigating solutions that will enable us to preserve the value, quality and organoleptic properties of our products while implementing the sustainability approach proposed by the circular economy model. In an environment yet to be defined, reinterpreting the useful life of our packaging is an ambitious, fascinating project, in which this initiative offers us an opportunity to make an active contribution towards change.”