This year is proving to be very difficult, with relentlessly soaring inflation, extreme weather conditions that are unfavourable for our raw materials, consumers starting to watch their spending and change their shopping habits, and a severe shortage of factory personnel in North America, France and northern Europe.

In spite of all this, our Group achieved satisfactory results during the period, largely thanks to a combination of our hallmark features, such as a strong, highly diversified supply chain, the implementation of measures to achieve savings, growing investment in advertising and innovation and our strong brands, offering a broad array of differentiated products, with which we are able to gain consumer loyalty.

See our results in this infographic.

The Ebro Group reaches the homes of millions of consumers around the world through a portfolio of 82 rice and pasta brands. From the marketing point of view, each one has specific goals depending on the particularities of the country and the consumer profile at which it is focused. Six of these brands have recently launched TV advertising campaigns in their respective countries.

In this edition of the newsletter we wanted to ask the managers of each of these brands what their approach has been and to learn a little more about our markets.

Spain

Brand: La Fallera®

Brand managers: Marta Velasco Haro and Félix Hernández Rodríguez

Campaign title: Embajadores de la Paella

Brand: Arroz Rocío® 

Brand managers: Marta Velasco Haro and Félix Hernández Rodríguez

Campaign title: El arroz de nuestras mesas

Brand: Brillante SABROZ® 

Brand manager: Iñigo Garay Valverde

Campaign title: Tiempo de mar, Tiempo de arroz, Tiempo de Sabroz

Libya

Brands: SOS® y Abu Bint®

Brands manager: Julio Campos

Morocco

Brand: Arroz Cigala®

Brand manager: José Mª García Redruello

We show it in this infographic

Measures to protect the environment must be carried out in all areas, including our daily life on a personal level. Here are some tips to make your kitchen a sustainable space.

1. Betting on seasonal products

By consuming these products we achieve a triple benefit:

• We respect its life cycle, without forcing its cultivation with fertilizers.
• We help local production and economy 
• We mitigate our carbon footprint by avoiding long-distance transportation.

2. Choose sustainable materials

• Plastic takes 500 years on average to decompose
• Single-use utensils increase the amount of waste we generate
• Glass and ceramic containers are the most environmentally friendly alternative 
• Cloth bags and napkins reduce our environmental impact

3. Uses triple-A appliances

Efficient appliances achieve considerable savings in water and electricity. Energy excellence is in those appliances with A+++ label. In addition, use small tips to make a responsible use of them. For example:

• Optimizes dishwasher space
• Locate the refrigerator separate from other appliances, such as the oven.
• Use tap aerators

4. Fighting food waste

Incorrect food storage is one of the major causes of food waste. Keep in mind that:

• Fresh fruits, vegetables, eggs and legumes keep well between 6 and 10 degrees Celsius.
• Meat, fish and dairy desserts need to be at 4 degrees.
• Sorting by expiration date, both in the refrigerator and in the pantry, will help you consume foods with a shorter shelf life first.

And don’t forget to prepare trash cooking recipes at least once a week. 

You can now start mitigating your carbon footprint. Are you ready?

In the first quarter of this year we have seen how, far from easing after 2021, inflation has become even steeper due to the new challenges arising in the wake of the Russian invasion of Ukraine. Although the Ebro group has no operations in those countries, the collateral effects are very strong and we are coming up against higher extraordinary costs as a result of: (i) new waves of inflation in raw and auxiliary materials, transport, energy and labour costs; and (ii) the transport strike in Spain over the higher fuel costs. Against this backdrop, our latest estimates point to cost inflation for this year of €234.4 million, on top of the inflation already suffered in 2020 and 2021.

But in spite of all, we have achieved positive results thanks to the soundness of our brands, a strong, highly diversified supply chain and the business consistency of our Group. We place our trust in these strengths to weather this complicated situation with certain guarantees.