Do you want to know everything we have done during 2021 in terms of Social Responsibility and Sustainability? Find out in this video.
Category: Caring for News
How do we create our advertising campaigns?
The Ebro Group reaches the homes of millions of consumers around the world through a portfolio of 82 rice and pasta brands. From the marketing point of view, each one has specific goals depending on the particularities of the country and the consumer profile at which it is focused. Six of these brands have recently launched TV advertising campaigns in their respective countries.
In this edition of the newsletter we wanted to ask the managers of each of these brands what their approach has been and to learn a little more about our markets.
Spain
Brand: La Fallera®
Brand managers: Marta Velasco Haro and Félix Hernández Rodríguez
Campaign title: Embajadores de la Paella
Brand: Arroz Rocío®
Brand managers: Marta Velasco Haro and Félix Hernández Rodríguez
Campaign title: El arroz de nuestras mesas
Brand: Brillante SABROZ®
Brand manager: Iñigo Garay Valverde
Campaign title: Tiempo de mar, Tiempo de arroz, Tiempo de Sabroz
Libya
Brands manager: Julio Campos
Morocco
Brand: Arroz Cigala®
Brand manager: José Mª García Redruello
Did you know what male-female percentage we have per continent?
We show it in this infographic
Did you know that we are one of the food companies with the largest global presence?
These are our main figures.
How to turn your kitchen into a sustainable space
Measures to protect the environment must be carried out in all areas, including our daily life on a personal level. Here are some tips to make your kitchen a sustainable space.
1. Betting on seasonal products
By consuming these products we achieve a triple benefit:
- We respect its life cycle, without forcing its cultivation with fertilizers.
- We help local production and economy
- We mitigate our carbon footprint by avoiding long-distance transportation.
2. Choose sustainable materials
- Plastic takes 500 years on average to decompose
- Single-use utensils increase the amount of waste we generate
- Glass and ceramic containers are the most environmentally friendly alternative
- Cloth bags and napkins reduce our environmental impact
3. Uses triple-A appliances
Efficient appliances achieve considerable savings in water and electricity. Energy excellence is in those appliances with A+++ label. In addition, use small tips to make a responsible use of them. For example:
- Optimizes dishwasher space
- Locate the refrigerator separate from other appliances, such as the oven.
- Use tap aerators
4. Fighting food waste
Incorrect food storage is one of the major causes of food waste. Keep in mind that:
- Fresh fruits, vegetables, eggs and legumes keep well between 6 and 10 degrees Celsius.
- Meat, fish and dairy desserts need to be at 4 degrees.
- Sorting by expiration date, both in the refrigerator and in the pantry, will help you consume foods with a shorter shelf life first.
And don’t forget to prepare trash cooking recipes at least once a week.
You can now start mitigating your carbon footprint. Are you ready?
Six healthy digital habits
Digitalization brings with it great benefits and allows us to be increasingly connected to the world where and when we want. Discover with these 6 tips how to make a healthy use of technology.
Ebro Group results: first quarter 2022
In the first quarter of this year we have seen how, far from easing after 2021, inflation has become even steeper due to the new challenges arising in the wake of the Russian invasion of Ukraine. Although the Ebro group has no operations in those countries, the collateral effects are very strong and we are coming up against higher extraordinary costs as a result of: (i) new waves of inflation in raw and auxiliary materials, transport, energy and labour costs; and (ii) the transport strike in Spain over the higher fuel costs. Against this backdrop, our latest estimates point to cost inflation for this year of €234.4 million, on top of the inflation already suffered in 2020 and 2021.
But in spite of all, we have achieved positive results thanks to the soundness of our brands, a strong, highly diversified supply chain and the business consistency of our Group. We place our trust in these strengths to weather this complicated situation with certain guarantees.
II edition of the Sustainability & Environmental Awards
The Ebro Foundation has celebrated this year the second edition of the Sustainability and Environmental Awards, a competition to promote internal talent in the field of sustainability by identifying projects that contribute to achieving the objectives of our General Sustainability Plan HEADING TOWARDS 2030.
This new edition has confirmed the consolidation of this initiative and the commitment to sustainability within the Group. There have been very interesting and innovative projects presented by all the participants subsidiaries: Riviana Foods, Boost Nutrition, Ebro Foods Netherland, Ebro India, Lassie, Garofalo, Tilda, S&B Herba Foods and Risella.
All of them have presented excellent proposals aimed at the efficient use of natural resources in their production processes through renewable energies; as well as initiatives on reuse of waste water, reduction of emissions, sustainability agriculture, search for vegetable alternatives to meat, reduction in packaging materials, retention of talent, etc.
According to the evaluation criteria established in the announcement of the awards, the winning projects were the ones presented by the companies Ebro India and Tilda, in first position, and the company Herba Ingredients, who won the second prize.
Ebro India and Tilda jointly presented a sustainable agriculture programme in 450 Basmati rice lands in Haryana, India, for water conservation and greenhouse gas (methane) reduction through the promotion of alternative wet drying (AWD) by 2022.
The final goal is to develop an Integrated Sustainability Plan for basmati rice producers that deals with these two challenges (highly relevant for climate change) and to expand it over the next three years to all our basmati rice suppliers in that country.
Finally, Herba Ingredients project consists on the development of meat substitutes based on the texture of fava bean proteins (produced with fava beans grown in Holland), an innovation of Herba Ingredients that is completely new on the market. This initiative will allow, on one hand, the replacement of animal protein in certain meat-based products with a 100% vegetable alternative and on the other hand, to transform the agriculture in Netherlands by increasing the cultivation of fava beans, which will contribute to the reduction of emissions and environmental preservation of the environment.
We congratulate to the winners and to all the participants for their magnificent proposals and their commitment to the sustainable growth of the Ebro Group.
We encourage you all to start thinking about new ideas for next year!
Interview with Diederik Pretorious, Herba Bangkok Sustainability and Compliance Director
Herba Bangkok is one of the most strategic businesses of the Ebro Foods Group. Managed by Ignacio Yuste, Herba Bangkok is the main supplier of jasmine rice for the Ebro Group brands. In this context, our subsidiary plays an important role on the sustainability of our supply chain. Today, we are going to talk with Diederik (Dieham) Pretorious, Herba Bangkok Sustainability and Compliance Director, and we will find out how the company works on sustainability.
Our companies in the world
We employ 6,374 people in the different companies of the Ebro Group. Would you like to know in which of them there are more professionals and what percentage of the total you represent in yours? Find it out!
