The Ebro Group reaches the homes of millions of consumers around the world through a portfolio of 82 rice and pasta brands. From the marketing point of view, each one has specific goals depending on the particularities of the country and the consumer profile at which it is focused. Six of these brands have recently launched TV advertising campaigns in their respective countries.
In this edition of the newsletter we wanted to ask the managers of each of these brands what their approach has been and to learn a little more about our markets.
Spain
Brand: La Fallera®
Brand managers: Marta Velasco Haro and Félix Hernández Rodríguez
Campaign title: Embajadores de la Paella
Brand: Arroz Rocío®
Brand managers: Marta Velasco Haro and Félix Hernández Rodríguez
Campaign title: El arroz de nuestras mesas
Brand: Brillante SABROZ®
Brand manager: Iñigo Garay Valverde
Campaign title: Tiempo de mar, Tiempo de arroz, Tiempo de Sabroz
Libya
Brands manager: Julio Campos
Morocco
Brand: Arroz Cigala®
Brand manager: José Mª García Redruello
