{"id":29120,"date":"2022-07-28T09:28:08","date_gmt":"2022-07-28T07:28:08","guid":{"rendered":"https:\/\/www.ebrofoods.es\/?p=29120"},"modified":"2022-07-28T10:22:32","modified_gmt":"2022-07-28T08:22:32","slug":"how-do-we-create-our-advertising-campaigns","status":"publish","type":"post","link":"https:\/\/www.ebrofoods.es\/en\/caring-for-news\/how-do-we-create-our-advertising-campaigns\/","title":{"rendered":"How do we create our advertising campaigns?"},"content":{"rendered":"\n

The Ebro Group reaches the homes of millions of consumers around the world through a portfolio of 82 rice and pasta brands. From the marketing point of view, each one has specific goals depending on the particularities of the country and the consumer profile at which it is focused. Six of these brands have recently launched TV advertising campaigns in their respective countries.<\/p>\n\n\n\n

In this edition of the newsletter we wanted to ask the managers of each of these brands what their approach has been and to learn a little more about our markets.<\/p>\n\n\n\n

Spain<\/strong><\/h2>\n\n\n\n

Brand:<\/strong> <\/strong>La Fallera\u00ae<\/p>\n\n\n\n

Brand managers:<\/strong> <\/strong>Marta Velasco Haro and F\u00e9lix Hern\u00e1ndez Rodr\u00edguez<\/p>\n\n\n\n

Campaign title:<\/strong> <\/strong>Embajadores de la Paella<\/a><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Brand<\/strong>: <\/strong>Arroz Roc\u00edo\u00ae <\/p>\n\n\n\n

Brand managers:<\/strong> <\/strong>Marta Velasco Haro and F\u00e9lix Hern\u00e1ndez Rodr\u00edguez<\/p>\n\n\n\n

Campaign title:<\/strong> <\/strong>El arroz de nuestras mesas<\/a><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Brand: <\/strong>Brillante SABROZ\u00ae <\/p>\n\n\n\n

Brand manager:<\/strong> <\/strong>I\u00f1igo Garay Valverde<\/p>\n\n\n\n

Campaign title:<\/strong> <\/strong>Tiempo de mar, Tiempo de arroz, Tiempo de Sabroz<\/a><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Libya<\/strong><\/h2>\n\n\n\n

Brands: <\/strong>SOS\u00ae<\/a> y Abu Bint\u00ae<\/a><\/p>\n\n\n\n

Brands manager:<\/strong> <\/strong>Julio Campos<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Morocco<\/strong><\/h2>\n\n\n\n

Brand:<\/strong> <\/strong>Arroz Cigala\u00ae<\/a><\/p>\n\n\n\n

Brand manager:<\/strong> <\/strong>Jos\u00e9 M\u00aa Garc\u00eda Redruello<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

Recently six of our brands have launched television advertising spots. Today we find out what has been the approach of each of them in their respective countries.<\/p>\n","protected":false},"author":1,"featured_media":29153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[44],"tags":[88],"class_list":["post-29120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-caring-for-news","tag-caring-for-news-14-en"],"_links":{"self":[{"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/posts\/29120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/comments?post=29120"}],"version-history":[{"count":3,"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/posts\/29120\/revisions"}],"predecessor-version":[{"id":29183,"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/posts\/29120\/revisions\/29183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/media\/29153"}],"wp:attachment":[{"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/media?parent=29120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/categories?post=29120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/tags?post=29120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}