The transaction, arranged at $50 million (approx. €38 million at the current exchange rate), will foreseeably be concluded before December 31.
\nNo Yolks®, on the market since 1976, is leader in the USA and Canada in the segment of noodles without egg yolk and high-fiber dry pasta, with market shares of 15.6% and 29.4%, respectively, in those countries. Wacky Mac® focuses on the segment of vegetable and seasoned pastas, called “dinners” in North America.
\nThe aggregate turnover of both brands in 2011 is estimated at around $37.5 million (€28.6 million at current exchange rate). Ebro calculates that these new brands will initially contribute at least $6.5 million (€5 million at the current exchange rate) to the EBITDA of its pasta division, increasing over time thanks to the synergies generated.
\nIn the opinion of Antonio Hernández Callejas “This acquisition of the No Yolks® and Wacky Mac® brands considerably strengthens our leadership on the North American pasta market and boosts our company’s position in the segment of healthy pastas. Another of the values added of this transaction are the synergies that will be generated between these businesses and our subsidiary New World Pasta”. <\/p>\n","protected":false},"excerpt":{"rendered":"
Ebro Foods has clinched a deal with Strom Products Ltd. to buy its pasta business in the USA and Canada. The agreement includes purchase of the No Yolks\u00ae and Wacky Mac\u00ae brands, operating mainly in the segment of healthy pastas.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[19],"tags":[],"class_list":["post-1697","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/posts\/1697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/comments?post=1697"}],"version-history":[{"count":0,"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/posts\/1697\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/media?parent=1697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/categories?post=1697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/tags?post=1697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}