Budapest \/ Madrid, November, 6th.<\/b> Riceland-Magyarország and Ebro Puleva, one of the leading groups in the food sector in Europe, have entered a strategic partnership agreement, which aims mainly to strengthen, develop and increase the leadership of Riceland-Magyarország on the Hungarian rice market.<\/p>\n
Riceland-Magyarország is leader on the rice brand sector in Hungary. It currently has a market share of 32% in value and 26.5% in volume. In some segments with a higher value added, its leadership extends to 46% of the Hungarian market.<\/p>\n
The company specialises in the brand market: Riceland-Magyarország has a good reputation in Hungary and is considered a premium brand by consumers. It currently sells around 12,000 tonnes of rice a year.<\/p>\n
Ebro Puleva is the leading rice producer in Europe and leading group in the Spanish food sector. Through this operation, Ebro Puleva aims to expand the Riceland-Magyarország range with value-added products produced and marketed by the Group in Europe, especially microwave rices and top-range precooked rice dishes, basmati rice, “boil-in-the-bag”, etc.<\/p>\n
Ebro Puleva is leader in the sugar, rice and dairy sectors in Spain. It has a wide selection of leading brand names, such as Puleva, Ram, Leyma and El Castillo in the dairy sector; Azucarera and Sucran in the sugar sector; and Brillante, Nomen, La Cigala, Oryza, Bosto, Reis Fit and Riceland in the rice sector. The Group recorded a net profit of 87 million euro up to September 2003, representing a 15.2% growth year on year, and a turnover of 1,507 million euro. It is quoted on the Madrid Stock Exchange.<\/p>\n","protected":false},"excerpt":{"rendered":"
Riceland-Magyarorsz\u00e1g and Ebro Puleva have entered a strategic partnership agreement.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[19],"tags":[],"class_list":["post-1385","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/posts\/1385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/comments?post=1385"}],"version-history":[{"count":0,"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/posts\/1385\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/media?parent=1385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/categories?post=1385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ebrofoods.es\/en\/wp-json\/wp\/v2\/tags?post=1385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}