13.09.2012

EBRO CLOSES SALE OF THE RICE BRANDS NOMEN, LA CAZUELA, LA PARRILLA, NOBLEZA AND PAVO REAL

Following approval by the Spanish National Antitrust Committee, Ebro has today closed the sale of the rice brands Nomen, La Cazuela, La Parrilla, Nobleza and Pavo Real.
As we mentioned last April, the Nomen brand has been sold to Arrossaires del Delta de L’Ebre, SCCL (http://www.arrossaires.com/es), while La Cazuela, La Parrilla, Nobleza and Pavo Real have been purchased by Maicerías Españolas, S.A. (DACSA) (www.arrozdacsa.com).
These two transactions complete the obligations imposed by the National Antitrust Committee to authorise the purchase by Ebro of the SOS rice business in Spain.
Ebro’s portfolio of major rice brands in Spain will now consist of SOS, Brillante, La Fallera, La Cigala and Rocío, with a global market share of almost 24% in volume and 33.4% in value in the national distribution sector.